Shakespere. Or however he spells it. Apparently he never used the same rendition twice in a row when signing stuff. Everyone knows that Shakespere is good. But why? If you ask them they'll probably say something vague like 'the language is good', if you're lucky. If pressed they won't be able to give examples or explanations of why. Usually people just assume it's good because they've been told it is. The name's enough. Not that he is bad. He takes skill and very hard work to render in a manner that's accessable to modern audiences. Which I don't know if I'm capable of.